Social media is a huge part of many of our live’s these days and I am no different. My go-to platform is most definitely Instagram. I love how visual and creative it is and have found new friends, discovered new brands and been inspired by so many of the people I’ve connected with on there.
A few weeks back an Instagram feed for a new store in Harrogate caught my eye. As I scrolled through their page I was immediately enticed by the beautiful clothes and warm, friendly tone that came across on their posts. I knew I had to find out more.
A couple of Insta-messages and a rainy car journey later I met with Sara, the owner of Violet, over a lovely brew in her gorgeous store. Sara’s idea for Violet was born out of her own experience of seeking out premium clothing, that fits, flatters and is made beautifully, but sold at accessible prices. This idea immediately struck a chord with me. As I’ve got older I have learnt the real value in paying a little more for certain investment items as the workmanship and quality really is second-to-none.
In today’s post Sara tells us a little more about Violet…
The story behind Violet…
I have always loved fashion and design and following a career in financial management and fashion retail, I saw a gap in the market for a store offering a premium shopping experience in luxurious surroundings and providing the kind of personal customer service that is often lacking on the high street.
Shopping should be a positive and fun experience. I work very hard to give an honest, friendly and knowledgeable service. The stock I hold is hand picked to reflect the season’s trends and are pieces that I would love to have in my own wardrobe.
Taking the leap..
I truly believe that access to fabulous cuts, fabrics and designs should be available to us all and mixing luxury label pre-owned pieces in with basic items can create a much more interesting and long lasting wardrobe. The existing outlets offering pre-owned clothing just weren’t offering the kind of environment that I would want to spend any time in – there had to be a better way!
I love Instagram! I follow fashion editors, bloggers, designers, tastemakers…I’m pretty obsessed generally with good design!
I’m really interested in street style fashion – I find it exciting, evolving and inspiring. There are no rules and I like that. I’m not a rigid rules kind of person!
Relaxed and a mix of high/low, for example, a great pair of worn-in boyfriend Levis with a mans shirt, rolled up sleeves and a pair of Gucci low heels. Or, my staple leather bike trousers with a kitten heel or trainers, a slogan tee and a Stella McCartney blazer.
Favourite SS17 trend…
Pyjama dressing. Its a trend thats been around for a couple of seasons now and is perfect for trans-seasonal dressing. A slouchy PJ style top with boyfriend jeans and a trench is my Spring go-to look.